Jehangir Ratanji Dadabhoy Tata, or JRD, as he was popularly known in business circles, guided the destiny of India’s largest business house for well over half a century. Over the years that he was at the helm of affairs of the Group, JRD Tata helped establish many new enterprises.
He was always conscious about the importance of quality, and ensured that this quality consciousness prevailed in all the organizations that belonged to the Tata Group. He was proud that the companies within the Group were known, domestically and internationally, for the quality of their products and services.
As a tribute to his quest for perfection in every sphere of activity, the JRD Tata Quality Value Award was instituted in his memory.
The JRD QV Award is modeled on the lines of the Malcolm Baldrige National Quality Award, integrating beneficial attributes from other national quality awards. The award recognizes a company within the Tata Group, which excels in quality management and has achieved the highest levels of quality.
This is an annual award presented to the winning company on the 29th day of July, the birth anniversary of Mr. JRD Tata.
The Objectives of the Award
- This award is given to Group companies in order to create awareness on the importance of the value of quality and the need for total customer satisfaction in all areas of operations within the Tata Group companies.
- To achieve and sustain continuous excellence and consequently leadership in the marketplace through perfection and the achievement of quality which will be recognized as being the best and ahead of competition.
Evaluation Process
Tata companies participate in a bi-annual process of External Assessments. The idea is to subject them to an assessment, based on the Excellence parameters embedded in the Tata Business Excellence Model (TBEM)
Each company writes an application in which it describes what job it does and how it does the job in the context of the criteria set by TBEM. This application is then "assessed" by trained TBEM assessors who study the document, visit the company and interact with its people, draw out the strengths and the improvement opportunities, and then provide feedback to the leadership team. An in-built scoring mechanism enables the company to track its progress over time, and ensure that it keeps improving.
Criteria for Recognition:
- JRD QV Award – 600+ for the first time
- Leadership in Excellence - 700+ for the first time
- Sustained Excellence - 3 Successive Improvements beyond 600
- Active Promotion - 500 - 600 for the first time
- Serious Adoption - 450 – 500 for the first time
- High Delta – High Improvement in one year